News and Press
April 24, 2023

Applied Underwriters Launches EOS, a New MGA to Bring Healthcare Access Technology to Agents and Brokers for Their Clients’ Medicare Needs

Much needed white-labeled InsurTech tools will help insurance producers effectively realize the provision of Medicare-related health coverages to clients

Omaha, Nebraska -- Monday, April 24, 2023 -- Applied Underwriters has announced that it is completing the development of EOS, an MGA and technology platform for use by independent agents and brokers in offering the best available healthcare arrangement for their clients’ Medicare needs. The Medicare buying decision is mandatory, occurring annually for most people in the US age 65 and older. The sophisticated EOS technology platform will allow insurance producers to provide a high-value, white-labeled web app to their clients that will assist in evaluating Medicare needs, provide live quotes and instant enrollments in plan alternatives.

According to Jamie Sahara, President of Applied Underwriters, the Medicare buying decision often falls through the cracks between traditional P&C, health and life insurance producers with many buyers ultimately making suboptimal plan selections: “Medicare decisions are complicated and daunting. The marketplace in every state for Medicare Advantage Plans and Medicare Supplement Insurance is large. There are a wide range of choices available to consumers, but the plan alternatives can vary significantly in the ultimate economics for the buyer based on unique medical needs, benefit preferences and expected medical usage. EOS has the capability to review every credible plan offered in the marketplace, match it to the buyer’s circumstances, and then recommend the optimal, most cost-effective Medicare plans presenting an explanation and the economics associated with each alternative.”

Mr. Sahara went on to describe competition in the private Medicare retail space: “We perceive a large-scale opportunity as our competitors are mostly phone-based marketers supported by limited function web apps targeting consumers to gather leads. These organizations typically focus on some specific carrier appointment rather than providing a broad-based, unbiased marketing analysis given the actual needs and ultimate costs for an individual.”

According to Mr. Steve Menzies, Chairman of Applied Underwriters, during the fall of 2022 the Company bought the intellectual property rights from a failed InsurTech for technology that optimizes consumer Medicare buying decisions through a proprietary optimization algorithm and the automated gathering of precise insurer plan benefits and costs: “It was a great idea that didn’t make it to market. So many InsurTechs struggle to bring out good ideas after expending large amounts of investment capital only to discover that successfully running an insurance underwriting and distribution operation is in actuality a difficult and complicated matter.”

Mr. Menzies continued, “We are currently completing the system design and build-out for this product, which we have branded EOS, within Applied’s own development environment adding significant enhancements to its algorithms, front-end design and cyber security.”

He concluded, “EOS will help our agents to build their client relationships by bringing them a unique resource, and, will incrementally increase agent revenue without adding overhead in this high-volume, complex, irregular area of insurance. Rendering Medicare advice is a high-value relationship proposition for an agent, but its complexity and per transaction low dollar commission lends itself to our automated, white-labeled model. We see this as a natural fit for our agency and brokerage partners, business owners and hardworking entrepreneurs like the professionals at Applied, who want to improve the scope of their value to insureds by always striving to be the essential source for essential products and services, of which healthcare is central. We will be scheduling a limited release of EOS with select agents for the coming annual enrollment period starting this fall, continuing with a full rollout across 2024 with comprehensive retail advertising support.”

For further information contact:
Ryan Gerding, Public Relations, at +1 (913) 602-8531 or at

About Applied Underwriters
Applied Underwriters® is a global risk services firm that helps businesses and people manage uncertainty through its business services, insurance and reinsurance solutions. As a company, Applied Underwriters has been distinguished by its innovative approaches to client care and by its strong financial strength. Applied Underwriters operates widely throughout the US, UK, EU and Middle East. Its operational headquarters is located in Omaha, Nebraska.

©2024 Applied Underwriters, Inc. Rated 'A-' (Excellent) by AM Best. Insurance plans protected U.S. Patent No. 7,908,157.